Audio-Visual

The Audio-Visual business unit (NV Avalon) covers Concentra Media’s audio-visual activities: its participation in the ATV, TVL and TV Oost regional TV stations, radio Nostalgie and the Havana production house. ATV is a joint venture with De Persgroep (50%) and Nostalgie is a joint venture with Corelio (50%).

Regional television is the foremost community television. The editorial teams and employees are constantly searching for formulas in order to make television more accessible to their community. “Best practices” from one station are offered to the other sister stations. Concentra actively looks for possibilities for widening its scope.

Concentra was a European pioneer in video journalism, a new form of journalism within which the journalist has maximum control of the recording and editing of his or her news item. This makes it easier for journalists and the broadcaster to achieve maximum integration in the community and gives the editorial teams the financial possibilities to produce more “content” at a reduced technical cost.

The Concentra Award is handed out each year to the most outstanding video journalist. The handing over of the 2007 Concentra Award was held together with DNA 2008, the conference for Digital News Affairs in Brussels. Concentra also participated in The Rosenblum Institute, a training centre for video journalism that also attracted South-Africans as well as Europeans.

On 20th March 2008, Concentra and Corelio launched Radio Nostalgie (click here) in Flanders. Nostalgie came about as a result of merging the provincial radio stations for Antwerp, East-Flanders, West-Flanders and Flemish-Brabant. Nostalgie guarantees optimal reception quality in these provinces.

The Havana production house makes commercials, company films and reports at the request of customers. A number of formats have been developed within Havana which are starting to receive international recognition. For instance, “The Morning After TV” (click here) was sold internationally in 2007.

Around 100 people work within the audio-visual business unit, spread over the Hasselt, Antwerp and Dendermonde sites. The audio-visual business unit is led by Ernest Bujok.